The Unethical Impacts of Direct to Consumer Drug Advertising

Over the last several years, pharmaceutical companies have launched a campaign style called Direct to Consumer Drug Advertising or known as DTCA. This campaign has led to a large increase of clinical examinations has led to a large increase in clinical examination and this makes the pharmaceutical companies happy and helps padding their pockets. Using this type of advertising, these drug companies allow details of a particular drug to spread to a potential patient and then most likely pushed by the doctor upon visit. These types of advertising campaigns are focused on trying to â€Å"enrich† the consumer (Relman p28). Even though this type of advertising campaign allows most drugs to be cheaper overall, consumers should be concerned about the†¦show more content†¦As we all know, Viagra is prescribed as a form of treatment for erectile dysfunction in men (Findlay p42). This drug also has a very bad side effect, causing hypertension in the pulmonary artery. Whatâ€℠¢s bad about this drug amongst many others is that people tend to focus on the positive attributes of a drug than the very bad side effects that can be present (Findlay p42). This type of marketing is said to effecting patient-doctor relationships because of the unethical prescribing practices, which in turn is causes a lot of losses. DTCA is heavily affecting doctors-patient relationship through increasing unethical prescription leading to great losses. In order to – doctor relationships, there needs to be an effective campaign focusing on in depth communication between the doctors and patients. If there is a good relationship between a doctor and his/her patient, it would be easier to make decisions medicating correctly and accurately. Medical advisory boards have worked to resolve issues in the process in regards to information provided to the media then onto the patients, should serve the marketing and the provision of medical information. Also, information should be in full when its purpose it to improve and strengthen the doctor- patient relationship (Relman ppp28-34). In the various industries (pharmaceutical, advertising, regulatory and medical) the effect of direct to consumer advertising has a varied negative/positive effect depending onShow MoreRelatedDirect to Consumer Advertising1068 Words   |  5 Pages2013 Direct-to-Consumer Drug Advertising: Ethical or Not? The United States and New Zealand are the only developed countries that allow direct-to-consumer advertising. Whether the practice of direct to consumer advertising is beneficial to the consumers or not is a highly debated subject with both positions presenting sound reasoning for their position. Whether the practice is beneficial or not to the consumer is not the question, but rather, is advertising prescription drugs directlyRead MoreAnalysis of an Ethical Dilemma1435 Words   |  6 PagesUnethical Marketing of Medical and Pharmaceutical Products-Part Two Tamara Floyd Sherome Graham Frances Kadambi Viviene Smith Grand Canyon University: NRS 437V Ethical Decision Making in Healthcare October 20th, 2013 Unethical Marketing of Medical and Pharmaceutical Products Part Two The pharmaceutical industry along with the manufacturers of healthcare products and technologies often encourage the misappropriation and distribution of marginally beneficial products and technologies in theRead MoreHow Consumer Protection Is Important And Important Today s Modern World1615 Words   |  7 PagesConsumer protection is arguably important and needed in today’s modern world. With technology advancing every day, social issues are becoming more and more relevant. When primitive forms of advertising were being developed at the turn of the century, many did not think in terms of social responsibilities and preventing deceptive business practices, but in today’s changing world, the concern of ethics in advertising is becoming increasingly imperative. Advertising ethics encompasses a variety of areasRead MoreThe Ethical Issues Of Pharmaceutical Companies1841 Words   |  8 Pagesinstance, productivity and sales may benefit shareholders and employees, but may n ot help consumers, if a product is unsafe. The safety of the new AD23 drug for Alzheimer s comes under supplementary scrutiny, as it did not receive FDA approval before being presented to patients. Pharma Care bypassed FDA consent by evolving a subsidiary, Comp Care, to serve as a compounding pharmacy filling instructions for the drug ordered by physicians. The ethical concern is based on promoting a product without knowingRead MorePsoriasis Drug0 Humira1238 Words   |  5 PagesIn 2008, Cynthia DiBartolo saw television advertisements for the psoriasis drug HUMIRA, manufactured by Abbott Laboratories (USDCSDNY, 2012, p.7). Her dermatologist prescribed the drug on her request and DiBartolo later developed squamous cell carcinoma (USDCSDNY, 2012, p. 1). In 2011, Abbott released data indicating that HUMIRA was associated with increased risk of skin cancer (USDCSDNY, 2012, p.10). DiBartolo and her dermatologist were unaware of these side-effects since the advertisement did notRead More Ethics779 Words   |  4 Pagesreligious ethical standard would mean not to falsely proclaim that a drug does something that it does not. An example would be to say that a drug would help you lose weight quicker without diet or exercise. Pharmaceutical companies claim that they approach ethics determined by outcome based ethics, meaning the greatest good for the greatest number of people (Miller Jentz, 2011). Pharmaceutical companies paying for new drug research brings up the ethics dilemma that the research is accuratelyRead MoreLeg 500 Assignment 4 Week 102302 Words   |  10 PagesName] Introduction This paper is concern with legal and ethical issues in advertising, marketing, regulations and intellectual property of product safety with respect to PharmaCARE which is a pharmaceutical company. The paper includes the information regarding drug companies, Direct to Consumers (DTC) marketing. Next we will determine the role of Food and Drug Administration (FDA) in regulatory schemes of pharmacies and determine that whether FDA empower over compoundingRead MoreEthical Issues Associated With Marketing And Advertising2384 Words   |  10 Pageswith what is right and wrong whereas law is concerned with what is lawful and unlawful. So Legal and ethical issues are closely related as they both deal with issues affecting the society in general. Ethical issues associated with Marketing and Advertising: Ethical issues in marketing arise from conflicts of interest among parties doing business with each other. Ethical marketing efforts and decisions should meet the expectations of the various players in the marketing effort (Halbert Ingulli,Read MoreAssignment 4: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property2248 Words   |  9 PagesAssignment 4: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property Submitted by: Professor: LEG 500 Date of Submission: Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety and examine whether PharmaCARE violated any of the issues in question. The ethical issues are based on the social code and daily morality. Since the discussion is based on customer loyaltyRead MoreIndian Ban On Tobacco Advertisements1469 Words   |  6 Pagesspent on other goods and services, which showed, were more labor intensive. This in turn produced more jobs. On February 6th, 2001 the Government of India (GOI) announced that it would in a short time table a bill banning Tobacco Companies from advertising their products and sponsoring sports and cultural events. The objective of such a ban was to discourage adolescents from consuming tobacco products and also arm the government with powers to launch an anti-Tobacco Program. In view of the aforementioned